Festivals just used to announce the acts. Now they also announce the caterers, such is the popularity of Street Food in 2018.
Do Tescos in Shepton Mallet still fill up an entire aisle with Pot Noodles when Glasto is on to fill the backpacks of those in need of sustenance for the next few days?
And if caterers are part of the draw at music festivals, how long is it before rather than paying a pitch fee, the better ones, shepherded by booking agents such as Street Feast and Digbeth Dining Club actually charge to turn up?
Latitude is the latest festival to make an announcement of the Street Food stars headed in their direction this summer.
Amongst the big names in the street food world appearing at the festival, Street Feast, an organiser which has become well known for transforming disused spaces in London into unique eating spaces, are firmly in charge.
It’s the first time they have organised the catering at a major festival and for the moment at least, they are still paying to turn up.
Jonathan Downey from Street Feast said: ““This summer, we are very pleased to be bringing over 80 of the greatest street food traders (from London, Suffolk and around the country) to Latitude.
“We’ve made it our mission to create the freshest ever festival food line-up and our trader game is STRONG. Eat delicious and well-sourced food from dozens of different countries and cuisines – from pillowy soft Chinese bao buns to fiery Caribbean jerk chicken, and fresh Middle Eastern mezze boxes to mighty Mexican jackfruit tacos.”
In addition to street food, the food and cooking mix pioneered elsewhere has resulted in Latitude laying on cooking sessions, food demos and sampling in the new Theatre of Food where bakers, ‘mixologists’, chefs and writers will all come together.
Other vendors at the festival will include wood-fired pizza makers Fundi as well as Venezuelan street food specialists Petare.
Meat feasts will come from Up in My Grill and Salt Shed who will be bringing their own unique styles to Latitude.
There will be burgers a plenty, but the old way, with the Land Cruiser t or the 7.5 tonner full of fluffy buns, towing the catering van is less to the fore. Headliners now include vendors like Black Bear Burgers and Chuck Burger.
Brisket will be on offer from HotBox whilst Northfield Farm will provide bacon and sausage rolls with Growlers bringing bavette steak and there is mac and cheese from London based Anna Mae’s.
Mama’s Jerk, Luardos, Dosa Deli, Yum Bun, Club Mexicana, Kalimera,Baz and Fred and Laffa will also be providing food from around the globe.
Baked in Brick will be cooking wood fired pizzas from the bonnet of a 1964 Mini Cooper.
For dessert Lickalix will provide natural ice lollies with Love Churros bringing deep-fried treats.
Such is the transformation that Observer restaurant critic Jay Rayner will be presenting a special edition of BBC Radio 4’s The Kitchen Cabinet on the Thursday night with audiences encouraged to get involved and ask questions to those on the panel.
Melvin Benn of Festival Republic said: “I am incredibly pleased to welcome Street Feast to this year’s Latitude, adding to the already impressive line up.
“Food has become a vital part of the festival experience, and being the first major festival to offer some of Street Feast’s most exciting vendors is a true milestone.
“Plus with Theatre Of Food’s debut and The Kitchen Cabinet recording a special episode, Latitude is the perfect festival for those who have an appetite for both talent and food.”
Latitude, Henham Park, Beccles, Suffolk, NR34 8AN; 12-15 July 2018 information: https://www.latitudefestival.com/Tags: Latitude Festival Featured catering Street Food